Kyle Alexander
 
 

BullpenRE

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Project Description

Bullpen is a marketplace that pairs experienced real estate freelance analysts with real estate development companies. I took ownership of the employer side of the platform, with support with an UX/UI designer colleague. Below are the challenges and solutions for the users’ issues with the original platform design. The main areas that were redesigned on the employer side of the platform are creating a job post and the contract review section.  

 

Employer Dashboard Homepage

 

Example of a screen from the virtual project

 
 

Challenge 

Bullpen is a marketplace that pairs experienced real estate freelance analysts with real estate development companies. I took ownership of the employer side of the platform, with support with an UX/UI designer colleague. Below are the challenges and solutions for the users’ issues with the original platform design. The main areas that were redesigned on the employer side of the platform are creating a job post and the contract review section.   

 

Solution 

I simplified the original homepage in a way that directs the employer to the next step. The most important steps on the platform homepage are to post a job, view applicants, and review contracts, so I gave the visual hierarchy to those call to actions. It now acts as a dashboard that allows the user to better understand the scope of the platform’s functionality. The job creation workflow is an overlay that allows the user to create a job step by step.

 
 

Design Process

We began the design process by brainstorming, researching competitors’ solutions, and sketching ideas out on the whiteboard. Next I created several wireframe versions of what the dashboard could look like, and its potential features.

 
 
 
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After reviewing and testing several iterations, we decided that simple and straight to the point was best. After creating a user flow to determine how users would move through the platform, it became clear that there were two functions we needed to highlight; the ability to create a job and the ability to review contract details became the focal points of the dashboard. The secondary functions like profile details and messages were added to the navigation bar making them accessible as well.

 
 
 
 
 

In my high-fidelity prototype, I used our style guide to highlight the main actions of the dashboard through color and layout. We then tested the dashboard design with potential users and found that accenting the 2 main functions of the platform successfully guided the users to the next steps.

 
 
 
 

On the job workflow creation, I created a progress bar with labels that function as links to that step, allowing users to move freely between steps.

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Employer Contract Review Page

Challenge

The current process for disputing a time entry is confusing users, how can we make it clear to the user how to make a dispute and what they are disputing?

 
 
 

Solution

Have all the data entries clearly organized by date, hours worked, and tasks completed during that time. I added a dispute icon next to each time entry, so the employer could select the exact task and hours worked they wanted to dispute.  

 
 

Design Process 

I led a design sprint involving my UX/UI design colleague, the head of customer relations, and the founder. We had a meeting with the head of customer relations and found what the customers’ pain points were. We worked together to determine the most important question we wanted to solve. To begin to answer this question we conducted competitor research and brainstormed on the whiteboard to point us towards a solution. Developing a user flow helped us determine how the user moves through the contract page, and how that page connects to the freelancer side of the platform.

 
 
 

I took ownership of the hourly contract review page and came up with a user-friendly dispute process based on the ideation sketches we did as a team during the sprint. By organizing time entries by days, hours, and tasks made it easier to dispute a specific time entry/ task. I then created a simple dispute icon and placed it next to each individual time entry/ task.

 
 
 

When this icon is clicked it opens an overlay that confirms the details of the time entry the user is trying to dispute. A message box allows the employer to communicate the issue they want to dispute directly with Bullpen.

 
 
 
 

Homepage and Contact Page  

I also collaborated with my UX/ UI designer coworker to redesign the company homepage and contact us page. We put heavy emphasis on telling the story of the company; what Bullpen can help your company do, what talent you can hire, and the steps to get started.


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Contact Page